Black* is probably the most misunderstood color. But actually, it’s a very complex and mysterious one. Giving the sense of authority, seriousness, with class and refinement.
It symbolizes: Power, Wealth, Elegance, Mystery and Sophistication.
Facts: * Native American associated Black with the Life-Giving soil.
* If a Business is “In The Black” it is making Money.
* A Black Tie Event is Formal and Elegant.
* Ancient Egyptians believed Black cats had Divine Powers.
My personal favorite color, it gives me serenity, attitude and it goes well with every other color. Being universal and flexible makes it timeless.
I personally used Black in my Business Identity because it reflects most my character and can easily survive through time and trends. We are daily invaded by a rainbow of colors through all kinds of media, so seeing a Black space can sometimes sets you apart from the mass.
(Source: facebook.com)